Archive for the 'Advertising and PR' Category

Validitys Fingerprint Solutions Covered in 2010 CES TV feature

From : Validity Sensors 02-Feb-10 11:35:00 PM
Validity, Inc., a privately-held biometric systems company specializing in convenient, secure and reliable fingerprint authentication solutions, was covered in a 2010 CES feature by Neo-Fight TV – The Technology show for the Not-So-Geeky, to discuss the benefits of using fingerprint solutions in computing devices. “This kind of coverage is a great way of showcasing our fingerprint [...]

Validity Launches its Password Independence Marketing Campaign

From : Validity Sensors 27-Jan-10 11:34:00 PM
Validity, Inc., a privately-held biometric sensor company specializing in convenient, secure and reliable fingerprint authentication solutions, launched its Password Independence™ marketing campaign at the 2010 CES show in Las Vegas in January 2010. Aimed at educating consumers about the usage and benefits of fingerprint sensors, the campaign demonstrates how Validity’s fingerprint sensors provide enhanced security and [...]

Barclaycard follows waterslides ad with rollercoaster TV commercial

From : The Guardian 22-Jan-10 3:25:00 AM
Barclaycard has gone from waterslides to rollercoasters with the launch of a TV campaign that uses the CGI special effects technology employed to send Tobey Maguire swooping between skyscrapers in the Spider-Man movies.

New blockbuster Barclaycard advert revealed online 22 January

From : Barclays 12-Jan-10 10:27:00 AM
Barclaycard is to reveal the much anticipated sequel to its famous waterslide commercial online on 22 January followed by its first airing on ITV1 on 24 January during Dancing On Ice.The new advert tells the story of an even more adventurous and innovative commute to work - on a rollercoaster.The fast and exhilarating 60 second [...]

PCI Council launches multi-lingual Web site

From : Finextra 22-Dec-09 11:50:00 PM
Today, the PCI Security Standards Council (PCI SSC), a global, open industry standards body providing management of the Payment Card Industry Data Security Standard (PCI DSS), PIN Transaction Security (PTS) Security Requirements and the Payment Application Data Security Standard (PA-DSS), announced the launch of a new PCI SSC micro site, providing resources to secure payment card data in eight languages.

Touch ‘N Go Battle of the Bands 2009

From : ADOI magazine 16-Dec-09 1:46:00 AM
TOUCH ‘N GO has embarked on expanding its retail sector and in a recent recruitment drive, more than 100 merchants in the Subang Jaya, Sunway and USJ areas were recruited within a two-month period. Due to the rising consumer preference for cashless transactions, it was a fitting opportunity for the company to create its FIRST “Touch ‘n Go Zone” in these earmarked areas to develop a cashless community here.

Ingenico obtains ISO 9001 quality certification for all of its corporate activities

From : Ingenico 14-Dec-09 11:37:00 AM
Ingenico, the world’s leading provider of payment solutions, has obtained ISO 9001:2008 quality certification from the Association Française pour l’Assurance Qualité (AFAQ) for its entire range of corporate activities.

After the big spin, Infratil’s a loser

From : New Zealand Herald 13-Dec-09 3:08:00 PM
I hadn't thought of veteran Auckland public relations man Cedric Allan as the Grand Old Duke of York. Not until he took on his latest campaign to try to persuade Aucklanders that Infratil's Snapper smartcard had won the battle to bring integrated public transport ticketing to the region.

International Biometric Group (IBG) Announces its November 19th Webcast: “Healthcare IT: A Changing and Growing Market for Biometrics”

From : PR Web 18-Nov-09 9:12:00 AM
International Biometric Group (IBG) is hosting a free webcast, "Healthcare IT: A Changing and Growing Market for Biometrics," on Thursday, November 19th at 1:00 pm EST.

Cristina presented the new National Identity Card

From : Momento 24 05-Nov-09 12:36:00 AM
President Cristina Fernandez de Kirchner introduced this afternoon the new National Identity Card on national TV. She assured it would be 100% Argentine. It will be processed in five days and it will cost $15